Offering to write guest posts on websites on behalf of your business or brand is sometimes a time-consuming task but is well worth the effort. When your post appears on another website, you reach a new set of eyes that will then link back to your website and potentially become future customers or frequent visitors to your own blog. To maximize your return on investment – both financial and time-wise – plan your campaign before you begin.
Target Websites but Ask Widely
Identifying the right type of blogs to host a guest post from you is ideal, but at the same time, you’ll need to identify many more than you think. In a study posted by Infogr.am, they found that 19.7 percent of blogs contacted about providing a guest blog post responded positively. In other words, if you’re hoping to write 20 guest posts over the next few months, you should identify 100 ideal hosts and contact them all, assuming you won’t have to write all 100. (If more respond positively than you expected, offer to write a post at a later date or ask if they’d be okay with hosting a post that has appeared on your own site previously.)
That doesn’t mean you should contact any 100 websites, though. Identify the most popular sites in your industry or the most popular sites that share the same demographic as your own site or business. For example, if you sell toys, you want websites that target parents, grandparents and kids, and you’ll need to adjust how you write posts according to the audience.
Come Up with Engaging Content
According to the Content Marketing Institute, 73 percent of content creators plan to prioritize making content more engaging in 2016. Engaging, even interactive, content has a much better chance of connecting with readers and in attracting future hosts for your guest blogs. The more popular a website, the more solicitation the website owners receive each day. Convince them to take the time to offer you a chance to write for their blog by presenting them with sample topics you’re thinking of researching – topics that will prove likely to attract more readers, which provides these other sites with an incentive to host you.
Don’t Spread Yourself Thin
Before you even approach any websites, come up with topics so you’re not scrambling when it comes time to write the post. Don’t overbook yourself, either, or the quality of your content will suffer. If you can only comfortably write two guests posts per week, don’t book any more than that. You could, however, add to the number you provide by asking other sites to host content you’ve previously posted on your own website or ask hosts if it’s all right if you repost content you originally wrote for them on other sites. (Some will prefer exclusive or first-run content.)
In addition to offering to write guest posts for other websites, ask for their own experts to write guest posts for yours. Your own website will still need frequent updates even as you’re busy writing guest posts, and these posts from other bloggers could fill in that gap. Plus, people who are fans of your guest writers on social media will follow them to your website and may become fans of your brand or products as well.