Whether yours is a small business, mid-sized company or rapidly-expanding conglomerate, you need an official blog. In addition to keeping both current and prospective clients up to date on what’s happening within your company, a well-written blog can provide first-time visitors with a solid understanding of what you’re all about. Needless to say, your company’s blog is only as good as its author. In fact, according to Forbes, the success of a business-oriented blog post is almost entirely contingent upon the skill of the writer. If you’re currently on the hunt for an experienced blogger, consider the following factors when making your decision.
Above-Average Writing Skills
As many fledgling bloggers quickly discover, writing isn’t nearly as easy as established authors and journalists make it seem. Having a strong background in such subjects as literature and creative writing is certainly a plus, but in many instances, one’s ability to write boils down to raw talent. The fact that someone writes a lot doesn’t necessarily mean they do it well. Plenty of lackluster writers maintain regularly-updated blogs, and plenty of gifted writers allow their talents to go underused. When looking for the right person for the job, have all interested parties submit writing samples. These samples can include pieces of creative or professional writing and/or posts from a personal blog. Of course, this isn’t to say a lack of samples should preclude someone from being considered for the position. In the absence of preexisting samples, have them whip up a couple of sample posts for your company’s blog. If all goes well, you may even be able to turn these samples into actual blog posts.
Willingness to Research Topics
Every member of your team has their own unique strengths. As such, expecting your designated blog writer to be an expert in every subject they’re tasked with writing about is unreasonable. This is where willingness to research topics becomes important. If a topic is relatively simple, the blogger may be able to conduct all their research online. However, for more elaborate topics, it may be necessary to arrange interviews with experts in certain fields. If the author lacks a solid understanding of what’s being written about, the posts they produce won’t sound authoritative or prove useful to your readers.
Sticking to schedules can be very difficult for writers. Even professional authors frequently run into trouble with missed deadlines and compromised completion dates. For this reason, a proven ability to meet deadlines is a favorable quality for a blogger – or type of writer, for that matter – to possess. With this in mind, you may want to consider giving your chosen blogger a trial run. If they’re able to produce one blog each week for several months, the job is theirs permanently. If they miss one or two deadlines, the overall quality of their work should be taken into account before a final decision is reached.
In 2016, no business’s website should be without a consistently-updated blog. In order for your company’s blog to be successful, you’ll need to enlist the services of a reliable writer. Since the quality of the blog is intrinsically tied to the skill of the writer, it pays to take your time when selecting the right person for the job.