Social media is one of the most important aspects of a digital marketing campaign. You’ll reach more existing and potential customers on social media than you could via advertising alone. However, it’s not enough to throw up a business social media account and post about new products and sales on occasion. Learn to interact with customers effectively and you’ll notice more site traffic and a greater number of conversions.
Act in a Timely Fashion
According to Business2Community, 53 percent of consumers who reach out to companies on Twitter expect a response within an hour. To wait longer – within reason, if it’s the middle of the night or a holiday, you wouldn’t be wrong to wait – could escalate a negative situation and sour what could have been a positive situation. Have someone paying attention to mentions and tags of your company’s social media profiles and respond as soon as possible.
Be Relevant to Your Targeted Demographic’s Interests
Take advantage of the available statistics social media offers. See which posts do the best – which posts get reposted, liked or favorites or commented on the most. Experiment with different approaches of social media interactions. Do you get more responses when you post questions? Do you get more likes when you include an image or a video? Look over your stats and make adjustments to your social media interactions accordingly.
Even though there are a few common important threads – such as engagement with customers and use of hashtags – no two businesses will achieve social media success through the exact same methods. Look for the most commonly shared interests of your followers and if any are relevant to your business, include more references to these topics. For example, if you’re part of a company that produces workout clothes and many of your followers enjoy hiking, focus more on outdoor exercise-related posts.
Make Use of Links
The end game of effective social media accounts is always to direct people toward your website, products and services. Include links in posts as often as possible and make your website link easily visible on your profiles. Customize the link to address specific issues the person is having. For example, if you find a post about your brand where a customer is saying she wishes you had a cleaner that worked well on carpet stains and you do have a carpet stain removing solution, link her directly to the description or a place to purchase the product.
Marketing Profs reports that businesses are becoming more confident in the return on investment gained from social media in recent years. This is largely because when it comes to measureable data, the ROI for social media activities has grown to match other more traditional methods of PR. Spend more time personalizing your business’ social media accounts so your posts seems less like spam. Engage with customers and potential customers on a regular basis and don’t only post about sales and new products. The best way to interact with your followers is simply to treat them with respect and to make your company seem approachable.